Marketing is not the same as it was 10 years ago. People don’t have time to read newspapers or read magazines and investing on advertisements on paper will have very low impact now-a-days. This where digital marketing comes to play and the place to do it is by using social media.
Now comes the question, how do you be on top of all your social media marketing which ranges from creating content, analytics and making reports every day. This is where the social media management tools come into play. They will streamline your work, save time and ensure that your content reaches the right audience.
With so many choices out there, we did the research and boiled it down to the 5 best social media management tools of 2020.
Sendible
Features
The ‘priority inbox’ brings all the social media messages from multiple networks into a single stream
Possibility to schedule content individually or in bulk
Suggests the best type of content to publish after analyzing previous posts
Equipped with a repository of pre-designed templates in creating in-depth social media reports
Mobile friendly
Ability to put your favorite posts on repeat
Social listening feature which allows user to monitor different keywords
Includes a CRM (Content Relationship Management)
Contains a Separate dashboard for each client
White-label option
Network
Facebook
Twitter
LinkedIn
Pinterest
Instagram
YouTube
Google Analytics
Pricing
Calculated by services. An Example: posting and streaming to one Facebook page is equal to 2 services.
Starts from $29/month. Various other plans are included
14- day free trial
15% discount if you purchase annually
eClincher
Features
Possibility to manage multiple social media under one place
The ‘unified social inbox’ keeps all your social media messages and notifications in one place
Possibility to monitor social media activities in real-time which lets you interact with all social media platforms from one place
Possibility to schedule content
If a post includes a URL, it will automatically be shortened by Google shortener
Has a built-in image editor
Possibility to ‘recycle’ content under three ques: publish evergreen content, publish posts once and publish under a specific end date
Integration of Google analytics and Social Analytics under one roof
Possibility to analyze follower trends and brand mentions
Ability to generate PDF files from the dashboard
White-label option
Network
Facebook
Twitter
LinkedIn
Pinterest
Instagram
YouTube
Blogger
Pricing
Starts from $59 per month. Various other plans available
Has a 14-day free trial period
AgoraPulse
Features
The ‘Social Inbox’ is set up like an email inbox which contains all social media combined together
Possibility to set-up automated moderation rules to capture spam and assign tasks to the right staff
Possibility to schedule posts in advance
Possibility to repost your content hourly/daily/weekly/monthly and share evergreen content on repeat
Reporting option, where you can find all the analytics
Possibility to view on dashboard or download to PowerPoint
White-label option
Network
Facebook
Twitter
LinkedIn
Instagram
YouTube
Pricing
Starts from $99 per month. Various other plans available
Can be customized upon your needs
HootSuite
Features
Has bulk scheduling
No ‘recycling’ content feature
Possibility to schedule your content
Possibility to create social contests
Uses multiple streams rather than a common inbox to manage social media engagement
Has the basic client management support features
Possibility to customize report templates
Possibility to export reports into excel, PowerPoint PDF and CSV
Network
Facebook
Twitter
LinkedIn
Instagram
YouTube
WordPress
Pricing
Starts from $29 per month. Various other plans available
Can be customized upon your needs
Sprout Social
Features
For posts, there is an individual statistics feature
Has all the social media inbox under one platform
Social monitoring and keyword searching feature included
Easy to work in teams with live updates of the teams work and sharing workload is easy as ever
Possibility to schedule posts and messages to each social media platform
Provides an in depth suite of analytics and reports
“Viral Post” tool determines the perfect time and day to post for maximum engagement
Provides analytics of team members
Possibility to export reports into PDF and CSV
Network
Facebook
Twitter
LinkedIn
Instagram
Pricing
Starts from $99 per month. Various other plans available
Can be customized upon your needs
30-day free trial
Each of the social media management tools are similar but also different from one another. Each of them has its own pros and cons, and what works for one user will definitely not work for another. Someone would want all the social media inbox be together while the other would want it in multiple streams. It’s very important to identify what works for you and depending on your situation and budget.
A tool is there to help you, not to make your life harder than it was before.
